Gates Carbon Drive™ Partners with Leading Microbrewery and Top Outdoor Brands on Belt Drive Bike Contest

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Rocky Mountain Fix will be promoted on the back of several million beer cans and in select Whole Foods and Kroger supermarkets
DENVER Co. (June 5, 2013) – Mountain bikes featuring the chain-replacing Gates Carbon Drive™ belt system are the top prizes in a national contest launched today that encourages consumers to get their “Rocky Mountain Fix.”

Two belt drive singlespeed mountain bikes from REEB Cycles will be awarded in the Rocky Mountain Fix contest (www.mountainflyer.com/rockymountainfix), which is sponsored by leading outdoor lifestyle brands Kelty, Kuat, Oskar Blues Brewery and Mountain Flyer Magazine.

Rocky Mountain Fix offers monthly prizes including bikes, camping gear and bike racks all summer long, culminating with the grand prize: a REEB singlespeed 29er with Carbon Drive, a Tailgater camping setup from Kelty, a top-of-the-line Kuat NV bike rack, a lifetime subscription to mountain biking magazine Mountain Flyer, and a trip for two to Colorado for a bike camping weekend hosted by Oskar Blues Brewery.

“This is a great opportunity to position Gates Carbon Drive alongside these other innovative lifestyle brands and their active, outdoorsy audiences,” says Greg Vigil, Gates VP of marketing. “The fans and users of Kelty, Kuat, Oskar Blues and Mountain Flyer are the exact people that Gates Carbon Drive wants to reach.”

Rocky Mountain Fix will be promoted via social media, with online and print ads in Mountain Flyer, and also on the back of several million beer cans from Oskar Blues, an award-winning Colorado craft brewer. Selected Whole Foods and Kroger supermarkets will also promote the contest with in-store beer stacks, posters and displays that entice consumers to “Win a Gates belt drive 29er.”

Consumers can enter and see the complete prize package, valued at more than $14,000, at www.mountainflyer.com/rockymountainfix. The contest promotional video can be seen at http://tinyurl.com/nx63gd3.

 

Source: Gates

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